The Men From The Boys

This is a great quote I ran across from one of the great marketers of all time, Maxwell Sackheim.
Sackheim was the creator of the "Book of the month club" concept and the "negative option plan."

So, here is the quote...enjoy.

“Advertising is a young mind’s business, not a young man’s business. It isn’t how old you are – it’s how bold you are.  How resourceful and resilient, how courageous and contagious!” – Maxwell B. Sackheim

 

---