Testimonials – Ying & Yang (Part 1)

Testimonials are important. Why? Because they prove you have good service. Here, let me share a specific example with you. Now, I’ve never seen this done – but I think it is powerful. In this case, let me know you feelings by commenting on this post – is this effective or not? We recently had a customer cash in his refund chip with us. Of course, everything we offer is 100% guaranteed. The guarantees are different and specific to each product or service – but they are always there. And in the rare case when we do get called up to the [...]

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Bullet Proof Your Business

I recently read an article about small businesses being affected by big company closures and layoffs. In this case it was Merck Pharmaceuticals who has decided to sell their plant in Albany, Georgia . There were two main take away points in this article that I need to share with you. One: The plant will not actually be sold right away. They figure it might take at least a year to sell the plant. But the announcement came as a result of Georgia’s economic development commissioner touring the Albany plant to help come up with a marketing plan to sell [...]

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What is Brand Evangelism?

“Branding” has become the buzzword du jour—the true darling of Madison Avenue. More “brand consultants” have emerged in recent times than any other type of creative professional. Some seek to reduce branding to aesthetics, clever wording, and humorous advertising. I argue that this perspective is not only reductionistic, but potentially damaging to the organization. Branding is not just storytelling; it’s not just a fusion of MFAs and MBAs; and neither is it irrelevant, as some DM professionals might argue. I would submit that branding incorporates all aspects of a business, from value chain management, to the people who make the [...]

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Hey! Does This Stuff Work?

This afternoon we received an email from Inner Circle Member Pete Wincup, of My Biz Purchasing Group, explaining that he had used a simple idea – not a specific tactic for his business – but more of a mindset concept – that we shared with him last week to generate 4 new clients today.   Previously, his record had been 2 in one day.   By applying the idea he gained the confidence necessary to make irresistible offers to qualified people.   Congratulations to Pete!   So does this work? You bet your back end it does.   All you [...]

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How to Boost Conversion Rates

Little is more important than conversion rates to a marketer’s toolkit; they tell you how many people will take action based on their resonance with your message. Conversion rates apply to nearly every aspect of online marketing: email, landing pages, viral marketing, search engine marketing, and more. Here are some tips for boosting your onsite conversion rates: -Contrary to what most people believe, expanding choice is not the best strategy for improving conversion rates -As research suggests, limiting options actually creates a more positive user experience (the higher the conversions you want, the fewer the calls-to-action — CTAs — you [...]

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