How To Really Write A Good Headline

Are You Motivated By These Factors? People respond, act and buy on an emotional level. Even logical thinkers buy with emotional logic which simply means that a purchasing decision is made emotionally and then backed by logic. Here are some other emotional factors that make people take action.

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Orange Space Suits

So, we received the orange flight suits mentioned earlier. They were great! On time, with the patches in place. What a winner! Yes, we wore them to the marketing boot camp we went to this weekend. The result – maximum attention. Almost every spare moment of the weekend was taken up by people wanting to talk to us about why we were wearing orange suits – which gave us a perfect opportunity to communicate our message. Effective? You bet. Did we feel like ding dongs? Yes. I guess it’s a decision you have to make. Take a risk for results or stay safe and [...]

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Small Business Marketing Plans Are Bad For Business

If you are a small business owner or independent sales professional and you are working on, thinking about or reading about creating a marketing plan – STOP!! So many so called “marketing experts” say you need a marketing plan and puke out all this “direct-from-the-textbook-junk” about how to create one and what it contains. Traditional marketing text books and philosophies weren’t written for small businesses. They were written for big corporations, so the irrelevant stuff between their covers doesn’t mean anything to you but wasted time, energy and cash. Most marketing experts only know what’s in those college text books [...]

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A Surplus Of Service

Today Jim and I went on a wild goose chase for bright orange flight suits. I know, I know – that seems like a strange thing to search for. But we’re strange people. You see, this weekend we’re headed up to Atlanta for a marketing boot camp (it’s part of our ongoing commitment to learning as much as we can about our craft). At this boot camp will be some of the nation’s foremost marketers – some of whose attention we would like to capture – for the purposes of networking and joint venturing. We began our planning admittedly late. [...]

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Quality Is Our Recipe – Yeah Right!!!

The other day my wife was craving Wendy’s (she’s pregnant) so we swung in there to grab a bite to eat. The experience was ghastly. First of all, it was in the middle of the afternoon on a weekend and the place was dead. I mean this place had less live people in it than a cemetery – Dead! We stood at the counter for about two full minutes until someone from the back came to the front. The person saw us, didn’t say anything and then went back in the back. Then about another minute went by and someone else came out [...]

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