EGO-NORMOUS – Learn Marketing From The King

I was reading the latest edition of Adverting Age magazine, an industry pub for us advertising nut-cases. Actually, I’m not real fond of the journal – too much junk about big brands and million dollar budgets. Not really the game most of our clients play in. But there was an interesting story I thought I’d share with you… The story is about the battle between Burger King and their National Franchisee Organization. The two organizations are fighting over pricing and promotion plans, including the chain’s $340 million dollar ad budget!! Over the last year the new ad campaign had been [...]

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How We Started Our Business On $200

As I mentioned in my rant about the $49 investment, we started our business with $200. When we opened our bank account, we each deposited a whopping $100. That was the only capital investment we eve made. Everything else that has ever flowed into that account has been earned – albeit, sometimes it seemed as though by rubbing 2 sticks together. I should note: we began with no clients in hand, no stolen accounts (as most agency guys do), and no external support of any kind. It was actually kind of stupid. So here’s what we spent that first $200 on: 2 [...]

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Dangerously Close To Crossing The Line

Unfortunately I don't think this is entirely accurate, and believe it could lead to painful failure for small business owners and entrepreneurs. Unfortunately I don't think this is entirely accurate, and believe it could lead to painful failure for small business owners and entrepreneurs.

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Evolution Pt. II: The Power of Joint Ventures

"As man advances in civilization, and small tribes are united into larger communities, the simplest reason would tell each individual that he ought to extend his social instincts and sympathies to all the members of the same nation, though personally unkonwn to him. This point being once reached, there is only an artificial barrier to prevent his sympathies extending to the men of all nations and races." – Charles Darwin There you have it. The man who made the notion of "survival of the fittest" and "natural selection" popular talking about the win-win, albeit in semi-convoluted prose.   In fact, [...]

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We’re Serious Abut Your Success, But Are You?

I’ve heard a few times from a few Inner Circle members that they just couldn’t afford the $49 fee for membership. That the bills were piling up, and they were having a tough time making ends meet, and they needed to cut expenses. Excuse me for having a strong opinion on this topic – but this is the absolute worst item you can cut from your budget. And I’m not saying that because I get the money. In fact, if you don’t pay for my information, please pay for someone else’s (who can help you build your business). You see, [...]

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