What Most Marketing & Vacuums Have In Common – They Both Suck!

Being a man and a gear head I love mechanical marvels and innovation. New tools, new kitchen gadgets, new electronics and new high tech appliances – with that in mind you shouldn’t be surprised when I tell you that I am in love with the new Dyson Vacuum. I love it for what it is, what it looks like, what it promises and I love the marketing. Let’s talk about the marketing. Let’s talk about it because the marketing is all the things I just mentioned. This company is smart. They build marketing into the product at ground zero. They [...]

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What Your Prospects Learned At The Grocery Store

Have you walked down the cereal aisle lately? There is a lot you can learn from sitting surrounded by the boxes and bags of artificially sweated corn, rice and wheat for a few minutes observing marketing in action. If you look closely, you will see solid marketing, the result of leading experts. Just visiting your local grocery store’s cereal aisle is like attending master’s level seminar in marketing. You’re probably thinking that all the sugar has made us crazy but I assure you – we’re not. Here’s why the cereal aisle in your local grocery store influences how your potential [...]

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What’s The Best Way To Sell A Fruitcake??

Have you ever heard the phrase, “It’s not what you say that counts it’s how you say it?” Who ever said that has never tested and measured good advertising copy. The words you use to paint a picture of your product, service and offer to your prospects and customers can be the difference between success and failure in an ad campaign. Sometimes the difference isn’t measured in success and failures. Sometimes the difference is reflected in the bottom-line. Travis and I do work in the automotive niche. This concept is exemplified in this industry more so than in many. Have [...]

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Evolution, Meet Gravitation

So you’re starting to get a handle on Gravitational Marketing. Kudos. It ain’t easy–and most people never make the leap. Now let me introduce you to gravitation’s close friend: evolution. What does evolution have to do with marketing? And why does it hold the key to your marketing success? Here’s why. In his book "The Origin of the Species," Charles Darwin posited that two meta-forces determine the success or failure of any species: divergence and convergence. Al and Laura Ries, authors of "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival," argue that divergence and [...]

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The Men From The Boys

This is a great quote I ran across from one of the great marketers of all time, Maxwell Sackheim.Sackheim was the creator of the "Book of the month club" concept and the "negative option plan." So, here is the quote…enjoy. “Advertising is a young mind’s business, not a young man’s business. It isn’t how old you are – it’s how bold you are.  How resourceful and resilient, how courageous and contagious!” – Maxwell B. Sackheim  

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