The Ultimate Sample

The transmission went out on my Acura TL this weekend. No bueno. Thankfully it’s under warranty. I’ve only got a few months left on my lease anyway. I’ll be without my car for about 2 weeks. Last time this happened, Acura payed for a rental (that’s part of the deal). But I ended up with a Dodge Neon or something. No bueno #2. You feel a little silly driving a Neon and making an Acura payment. Anyway, I fully expected to get the same deal this time – and was not looking forward to it. I called the dealership and [...]

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That’s A Beautiful Glass Of Iced Tea!

Today Jim and I met a few fellows for lunch to talk about them adding extra value to this site – and to YOUR life. It’s gonna be big – and you all are going to benefit in a major way from the information these guys have in their head. They are SALES geniuses, and they’re gonna spill it all for you. Stay tuned for that. But while we were waiting for them to arrive, we ordered drinks. Jim went with an iced tea. I went with a water. Moments late, Jim’s iced tea arrived. Now, understand, this iced tea was [...]

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Exceeding Expectations

In Florida, home pest control really is a pre-requisite. When I first bought my home it was a few years old. After living here for a few months, I received a call from a pest control company. They explained that they had been servicing the house previously, and would like to continue – I just needed to take over the bill. I fought it…explaining that I saw no pests, so didn’t understand why I needed to pay them. The guy wisely explained that the reason I didn’t have a pest problem was because they had been treating the house heretofore [...]

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You’ve Got To Gravitate

My friends, as you can see we have a great cross to bear in the commoditization of the marketplace and if you think it doesn’t affect you – YOU ARE WRONG. Sam hits it right on the head here. You need to think creatively and act strategically to differentiate your product, service and process from everyone else’s. You see, the beautiful part is that we are all uniquely different people and we all have uniquely different styles, tastes and personalities. So put some of your own distinctive flair to your process, your product or your service and create an experience out [...]

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The Ford and The Olive Tree

In the 1940’s, when the Industrial Revolution was just getting underway, everything was new–and big. Henry Ford revolutionized not only the car industry, but the entire way manufacturing companies did business. Advertising didn’t really matter–because you were "getting your name out there" to people who already knew you. Kind of like preaching to the choir. That was then. Today, car manufacturing is a commodity business, and Ford no longer enjoys the market penetration they did in the 40s and 50s. In fact, almost everybusiness has become a commodity. And it hits small biz the hardest: consulting firms, massage therapists, car [...]

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