Return To The Roots

Gravitational Marketing is about returning to the roots of what advertising is really all about. But, the question is…What is real advertising? Well, I can tell you with surety that it is not what they do on Madison Avenue these days. And for you, my small business marketing friends, it is not what most of your peers are doing either. On Madison Ave they have lost all clarity about what advertising is and its real purpose. I was reading an article today by Denny Hatch, who is an amazing direct marketer, about the current Bud Lite “Real American Genesis” advertising [...]

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How To Turn Time Into Dollar Bills

Have you ever found yourself on a Friday afternoon wondering where the week went? Staring at your goals (you do have goals written down, right?), frustrated that you didn’t make as much movement toward those goals as you hoped? Do you ever feel like you spend all week in meetings or dealing with little problems that never result in the cash you need to come into your small business? Do you ever feel like you don’t have time to market your small business? There is a simple and obvious solution that I’ll bet you’re not doing. Pick one day per [...]

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Welcome Sam Rosen

Today is a first for Gravitational Marketing and for this blog. This month we will be featuring a guest expert here on the blog and in the Inner Circle. Please welcome Sam Rosen. Sam is a young and aggressive student of direct response marketing and he’s an expert in house list development. He’s helped many online companies drastically increase their traffic, list size, and sales. He’s the co-founder of www.listcrusade.com. Sam is currently charting new territory and researching new methods for applying proven online list, buzz, and sales development strategies to the small business marketing process. His insightful ideas about marketing [...]

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You Can’t Take That To The Bank

Every small business owner, entrepreneur and independent sales person needs to think about their marketing in terms of direct response. What is direct response? Well, direct response marketing is marketing that delivers a trackable and measurable return on the dollars spent. Seems pretty simple, straight forward and logical – don’t you think? Then, why do some many small businesses consistently toss tons of time, energy and money down to the tidy bowl man? Why do they constantly talk about and spend dollars on “getting their name out there?” It’s a complete waste of limited cash and resources and it doesn’t [...]

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Annoy Your Competition

If you aren’t annoying your competition you’re not doing a good enough job. What??? You heard me…you should be pissing off your competition on a regular basis. Here’s why… If you are annoying your competition you must be doing something they don’t like. One thing you are probably doing is taking their customers. Hey, that’s a good thing. People generally don’t get annoyed with other people if they are minding their own business and business people generally don’t get mad at other businesses people unless they are making their lives more difficult, stealing their customers or nabbing the lion’s share [...]

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