Hook Up In 90 Days

I was watching Seinfeld reruns last night and saw a really great ad running that I had to share with you guys. The ad was for Match.com. Match.com is an online dating service whose major competitor is eharmony.com. Eharmony runs tons of offline and online advertising but up until last night I had not seen any offline advertising for Match.com. Let me tell you why this ad was so great… The entire commercial was for one thing, a free guide which you can request by calling a toll-free phone number or going to their web site. The title of the [...]

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An Ad For An Ad

When is the last time you picked up and read a newspaper? Can you remember it? For some of us, it wasn’t that long ago. Can you remember anything about the paper the last time you looked at it? If you can’t remember anything, take a quick look at a newspaper right now… What is the first thing you notice? The first thing you notice is the headline. Headlines are most important element in the newspaper. Why? Because there is a lot of content in that paper and those headlines grab the reader’s attention and draw them into the meat [...]

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A Waste Of A Good Excuse To Bug Me

I got a post card from a realtor in the mail this week. It was reminding me that the end of daylight saving time was coming up this weekend. At first I thought, “What a clever reason to contact me. Any excuse to strike up a conversation is a good one.” But as soon as the conversation had started, it was over. The post card was just a reminder and a name. So, what was the goal? Oh yeah…the realtor was trying to “get her name out there.” So how did it work? For starters, I don’t remember her name. [...]

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Judging A Book By Its Cover…And Its Price

So I’m suffering from a bit of chest congestion this week. No fun. Today I got annoyed enough to head down to the store and pick up some medicine. I’m not generally a fan of medicine – especially cold medicine. It always seems to make matter worse for me. But, being ever hopeful of new medical innovation, I waltzed down cold remedy aisle. There were all of the usual suspects – different forms of tussins and the whole family of expectorants. I was willing to invest about 20 seconds in deciding which remedy to choose. I was quickly seeking a buying [...]

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We Survived Wilma!

Just a quick note letting you know that we are still here after Wilma. No problemo! Actually, the biggest (and only) problem we suffered was lack of Internet connection – at the office and our homes. The web just came back up for us moments ago. But we’re thankful to have dodged a big bullet. I guess 2 days without Internet is a decent trade off.  

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