B # 1

One of the presentations we often give in public is "The 7 Bs In Scendsational." This presentation shares the name of one of our ebooks. Scendsational is a powerful strategy that cause an individual or company to stand completely apart from the crowd. The 7 Bs are 7 specific states you must aim to "be" in if you want to be scendsational. The first B is: Be Interested. Being interested is a combo b. It envelopes the concept of keep you mouth shut and your ears open. But it also means to find out what your clients/customers/prospects want before giving [...]

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Chicken Targeting

Today is my one year wedding anniversary. Christy Sue and I decided to spend it with my whole family (brother, sister, their significant others and my parents). My parents live in Clermont which is about an hour north of Orlando. At my wedding last year we had a pumpkin cheesecake wedding cake and it was phenomenal. In honor of this glorious day, we decided to get another pumpkin cheesecake and share with everyone. This story has nothing to do with the content of this blog post other than it made me think about what I am going to discuss. Travis [...]

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If You’re Not Rich…Ask Yourself This Question.

If you are not rich you have to ask yourself one simple question. How much value do you deliver to the market place? This may seem like an odd question for a marketing blog but think about it. Think about the ramifications of your answer in terms of your business value and success. The value you create in the market place, in your community, in the lives of your prospects and customers, in the world is directly proportional to the value you get in return and  how you are rewarded both financially and spiritually. Think about Bill Gates. I just [...]

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Perception Is Reality

It doesn’t surprise me that Bob Bly would post this entry with the subject – “Copy Is King.” The discussion here is a powerful one that I thought was very important to share with you. We talk a lot about the importance of saying certain things and being complete, thorough and descriptive in your sales copy. But as Bob points out you must also be conscious of how you say certain things. Background, society and culture all influence the way people perceive the message you are sending. This perception becomes their reality whether they interpret your message the way you [...]

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Does Point Of Sale Signage Really Work?

As I’ve admitted before, we have a rather unhealthy penchant for Taco Bell. Primarily because it’s the fastest, closest option. Many a marketing plan are hammered out on the little Taco Bell tables. On our last 2 visits, we noticed an alarming pattern. We both ordered something we never had ordered before: Grilled Steak Nachos Bell Grande. I’ve never order a nachos plate from Taco Bell in my life. And when we realized we had both ordered the same thing two times in a row – something we never ordered before then, we started asking questions. Not surprising, right next [...]

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