Do Termites Eat Wooden Roofs?

Have you seen the commercial for ShakeMasters? They apparently install and maintain wooden shingle roofs (Shakes). They’ve been running a commercial (might be the worst commercial I’ve ever seen) on late night cable. And I’m pretty certain they’re running it nationally (which must be costing them A TON). Anyway, this commercial is bad, bad, bad. There’s no even any voice over (talking). It’s just music played over pictures of people installing wooden roofs (is anyone interested?). The music is terrible. The whole theme of the spot is like southern, country, etc. The music is saxophone, bad-jazz. Not a match. I [...]

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Time Management At Its Finest

This isn’t really marketing related…but if you’re guilty of nonsense like this, you’re marketing probably won’t work either. Some may be offended by this…but what the heck? Jim and I were invited as guests to a sales seminar today (which was really an entry point into their funnel – good idea, by the way). As we were chatting around at the beginning, I overheard discussion that so and so had cancelled at the last minute – literally. The problem was these folks were nice enough to order lunch in for everyone – and they really did a good job following up [...]

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Diarrhea Of The Ads

Yep. That’s a picture of diarrhea medicine. What’s it doing here on this blog? Ahh…great question. I’ve seen the same ad for Imodium two times now – hanging on the wall of a restroom, in two different restaurants. I decided not to mention it the first time I saw it – I thought I would spare everyone. But now, I just can’t refrain. The add pictures an empty roll of toilet paper and a headline that reads: "Spending more time in here than at your table?" Given the fact that I was at a Cuban restaurant, with my in-laws no [...]

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Email Marketing Secrets Revealed

I told you that I was going to comeback with another post and share with you the subject line of that email I wrote about in the post titled, “Cliché Copy Crap.” I am also going to give you a simple way to boost the response and readership of your email marketing campaigns.

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Marketing Test – Nothing To See Here

This post is a marketing test.

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