Question From A Member: What Are The 7 Key Copy Drivers?

Bob Hacker calls defines these copy drivers as "hot buttons" which change human behavior. He says "If your copy isn’t positively dripping with one or more of these, tear it up and start over."

---

Question From A Member: How To Earn Trust

Trust is a critical element in the selling environment of today. In fact, we frequently reference what we call "The Mighty Wall of Mistrust" when helping clients develop new campaigns.

The concept is that separating you from your customer is a wall of mistrust - made up of anxiety, skepticism, doubt, fear, uncertainty, and the like.

---

Cliché Copy Crap

That phrase blasted from the 10” cheapo computer speakers that flank my 19” big boy monitor. I don’t use AOL but I set my email client to “belt out” the common phrase to let me know I have a new batch of mail screaming down the pipe.

---

Who’s On Your Mailing List

Just wanted to share a decent article about what makes some mailing lists better than others.

---

Motion Over Meditation

This is perhaps one of the best marketing secrets I've learned. It's so simple - but as a rule, it is violated constantly.

It's such a big problem, that by simply following this rule, you will be far ahead of most of your competitors (if not all of them).

---