Check The Candy For Razor Blades

You see, people are fairly infatuated by "industry norms." They like to stick to the norm. It's safe there - and it's normal. I know what it's like. My default mode is to follow the norm. It's Jim who often reminds me to veer left to avoid the oncoming normal ness.

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Read This If You Compete On Price

"All things being equal?" That statement is a joke to a good marketer.

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Bad PowerPoint

Most likely your PowerPoint slides are a bullet bonanza, loaded with word for word text of your talk (or something close.)

This post to Seth Godin’s blog points us to information that can change your snoozer presentation into an edge-of-the-seat gripper.

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How To Waste An Ad Budget

This billboard is essentially a joke - and a perfect reason why so many companies a frustrated with their advertising (and the associated lack of ROI).

This is a prime example of someone being completely confused about the purpose of marketing: getting people to buy.

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A Hero Ain’t Nothin’ But A Sandwich

What can you do in your business to help your past or potential customers find greater interest in what you offer? How can you add some extra zing or zap to what you do? And if it's decent enough, you could even charge more for it.

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