It is something we love because we kind of beat Madison Ave at their own game using this technique. It gives the “small-guy” a somewhat unfair advantage over their competition, because they can use the power of branding without spending the money it usually requires.
When a small business goes under, it's not just a company that dies. It's a dream - potentially a lifetime of dreams. It's a flame that burns deep inside that is extinguished. It's the future of the families that are involved - for generations to come. It truly hurts me deep inside to see this happen.
We always talk about how image advertising is not what you should be focusing your efforts on and how image advertising is a big, fat waste of your money. If you copy what the big institutions do in their advertising you will be dumping tons of dough down the drain.