Ok…on my way to the mall tonight to pick up a new shirt for a big marketing meeting we have in Dallas tomorrow, I had the radio on in the car (I do this not for the music but to listen to the ads – I know I’m crazy – my wife loves me for this)
Promoting a nightclub is really no different than promoting any other business at the essential level. Both teams went about promoting the club in the exact same fashion. More interestingly, they went about it the exact same way most business owners go about promoting their businesses.
Specializing has some significant benefits - it allows you to narrow your target for an easy "reachability" factor, it allows you to develop an expert perception within the niche, you can afford greater frequency of message within the niche, you can specifically design packages to cater to the niche, and you'll ultimately find you have very little competition within a niche.