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Pitchman Marketing Secrets Exposed — A Tribute To Billy Mays

ve never done this before. But I’m posting here to the blog my section of last month’s Newton Network Newsletter. In it I wrote about marketing lessons learned from Billy Mays and Pitchmen. This was written before Billy passed away. I really admire Billy for all he accomplished and what he did for the credibility and visibility of our industry. I’m posting this here as a small tribute to Billy. I’ve also create a PDF of this so you can download it, print it or send it to others. Enjoy. ——- If you didn’t recognize my headline you must be [...]

How To Waste $3 Million

Jimmy Vee Who says there’s no such thing as a free lunch… err… breakfast? I wonder who watches the Super Bowl for the football and how many people watch just for the commercials. The Super Bowl commercials have become a phenomenon of sorts. Everyone clamoring to see the next one and everyone commenting on their favorites. Well here’s my take on the commercials from an effectiveness and traffic-driving standpoint. Sure there were lots of entertaining commercials but when you are paying the bucks it takes to secure a coveted Super Bowl ad slot, I think you need to create some [...]

Do You Wear Flip Flops To Work?

First, the results of our informal poll from earlier this week: There’s a HUGE amount of interest in learning from us, behind the scenes, about how we run our business, and how you can run a business like ours, too. Cool. So we’re going to put something together. You’ll really like what we’ve cooked up…so stay tuned. But first, some dirty details and secrets that most people don’t know about us… Your responses caused us to spend a lot of time this week thinking about the results, and the fact that sooo many people want to peak behind the curtain [...]

How To Have A More Enjoyable, Simple & Prosperous Life

Here’s a powerful message that is very fitting for the time. The Trouble Tree by Author Unknown The carpenter I hired to help me restore an old farm house had just finished a rough first day on the job. A flat tire had caused him to miss an hour of work, his electric saw quit, and now his ancient pick-up truck refused to start. As I drove him home, he sat in stony silence. When we arrived he invited me in to meet his family. As we walked to the front door, he paused briefly at a small tree, touching [...]

Sift and Sort Your Customer List For More Holiday Sales

Holiday time is nigh, which has business owners and marketers everywhere scratching their heads, trying to decide how to extract the maximum cash from their holiday marketing efforts this season. The key is to begin early and develop a sound plan with easy-to-follow steps you can carry out when holiday-mania kicks in. Most marketers wait, end up under the gun and then get lazy and sloppy and promote an offering to their entire list with a single shotgun blast, devoid of any planning or forethought. This can result in a message to market mismatch, leading to lackluster response that can [...]