Intelligent Pharmaceutical Advertising?

A few nights ago I was treated to an interesting experience: a good pharmaceutical advertisement. This one, on TV. It was for a smoking cessation product. I don’t smoke, never have, so I can’t relate with the target, so I may be a bit off base here. What I found to be most interesting was that they did no actually tout the product…the touted a “stop smoking guide” – essentially, a free report. It was a well done spot, professionally shot, and looked fancy and highfalutin. But rather than say the name of the drug (I have no idea what [...]

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The Lights Are Always On

by Travis Miller Recently I was at the doctor having a busted finger examined. How did I bust my finger, you wonder? I was foolishly riding a mechanical bull in New Orleans several months ago. Then, kapowee! I got tossed off – and no, I did not stay on for 8 seconds. I ended up breaking my finger longways and now have limited movement. Sucks. So, I’m in the x-ray room, and the lady goes into the back to shoot the machine off, and she starts chit-chatting with another lady in the back. I can hear the entire conversation. “Ohh…I’m sooooo [...]

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It Tastes Like What???

By Jimmy Vee Every night, Christy and I put Autumn to bed at around 8pm. We give her a bath, bring her into her room, put her radio on the Delilah station (which is often times nauseating) and tuck her in. On several occasions during this time I heard commercials for Buckley’s Cough Medicine. If you don’t know what I’m talking about, then you haven’t heard the spots. Why? Because you would remember them. I remember the first time I heard one. I was only half listening as I was in the middle of playing with Autumn, but it stopped [...]

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Does Marketing Work?

by Travis Miller I’m a bit late on this post – but it’s still very relevant. As I understand it, John McCain did very little campaigning or advertising in Iowa and had a very poor showing in the primary as a result. In subsequent primaries, in states where he has advertised and campaigned much more heavily, he has performed pretty well. So, you tell me…does marketing work?

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B(AD)

Are you wondering what B(AD) means? Well, let me tell you. It’s me being clever and creating one word out of two. It’s a combination of the words BAD and AD. Nifty huh? Like Bad Ad. If you’re thinking right now that it seems kind of stupid and a bit self-indulgent, you’d be correct. And if it took you a few seconds to figure out, you’re not alone. These days, this seems to be an example of popular advertising. Like the billboard I saw today promoting my undergrad alma mater, University of Central Florida. I didn’t have a camera with me, so [...]

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